Diageo were on a mission to create an easy one-stop shopping experience for tourists with a time budget in Ireland. To be located right beside the Guinness Storehouse, I was tasked with creating an identity for the Diageo Brand Store drop point. 

I was tasked to create a fluid yet aligned to Diageo Brand logo and identity, using their fonts, but expanding their brand world into a new platform, ecommerce & experience.

Informative Illustrations

I used illustration skills to create a userguide for the collection point. Using crafted brand colours, linework and tone, I created an easy to access step-by-step guide.