Diageo were on a mission to create an easy one stop shopping experience for tourists with a time limit in Ireland. To be located right beside the Guiness Store House, I was tasked with creating an Identy for the Diageo Brand Store drop point. 

I was tasked to create a fluid yet aligned to Diageo Brand logo and identity, using their fonts, but expanding their brand world into a new platform, ecommerce & experience.

Informative Illustrations

I used illustration skills to create a user guide for the collection point. Using newly crafted brand colours, linework and tone, I created an easy to access step-by-step guide.