Slí na hAbhann

Cairn develop dozens of new housing estates in Ireland every year, with 2026 set to be their biggest boom yet, I was given the chance to bring to life one of their upcoming stars. Slí na hAbhann, based in West Galway. An ideal location perfectly situated between mountains, forests, sea and city.  At The Tenth Man, we developed a route focusing on this Vantage Point, highlighting the variety of experiences through the visual identity.

Cairn intended to sell to young first time owners, so we crafted a fresh and unconventional look and feel to this development, allowing the site to stand out and shine amongst the rest of the developements.

We collaborated with an artist fromt the area, where I led the briefing, art direction, rounds of feedback facilitating client needs and curating her beautfiul collage illustrations. Later repurposing them throughout the brand identity.