Why are we?’. Rooted in compassion, relationships and humour, Harriet creates for everyday people.

In the design world, Harriet is interested in commercial storytelling bridging that gap between brand and audience. During her down time she plays with experimental print and publishing, often working on a multitude of personal projects exploring those philosophical questions in comical ways.

It’s Nice That named Harriet in their Next Generation continued. She has also received a Yellow Pencil from D&AD for her creative campaign work and received multiple awards including recognition for her moving image work and use of illustration in design from the Institute of Designers in Ireland. Harriet thrives while problem solving.


“...challenges the mundane every day with compelling perspectives that are equally tactile as they are emotional. Yakub’s strength lies in her ability to question the very ideals that make us human and provide an introspective response that imparts humour on the overlooked moments of existence.”

It’s Nice That


“...is not a liar. She's not going to coat our daily lives in a layer of sweet varnish to hide its tastelessness. But that doesn't mean she's sinking into darkness. Quite the contrary, in fact. The Irishwoman's colourful drawings, full of visible strokes that testify to their undeniable humanity, reflect the spice of life, its intriguing details, its habitual absurdities, its endearing contradictions. Harriet Yakub's portrayal of these existential hiccups, often with a great deal of humour, describes what makes today's individual. She holds up a mirror in front of them, whose reflection plunges us into our own raw reality. A true discourse.”

Kiblind



FEATURES
It’s Nice That, Kiblind, Vogue Italia, i-D +

CLIENTS
The New York Times, Penguin Random House, Grazia, De Berliner Zeitung, Capital Magazin, De Volkskrant, The Irish Independant +


CONTACT
harrietyakub@gmail.com
EDUCATION
NCAD Visual Communication, BA Illustration
D&AD New Blood Academy, bootcamp



Irish creative, based in Utrecht.
harrietyakub@gmail.com