DIY Your Eat

D&AD, Yellow Pencil, 2021

Irish Designers Institute, winner for Use of Illustration in Design, 2021
DIY Your Eat shows that Grey Poupon is a reliable ingredient, worth investing in for your home.

You can upcycle your meal with quality ingredients if your home is stocked right. I show that by using exclusively found elements, from the colour scheme to the type to the background. All of it is outsourced and combined to create the recipe that is this campaign.

Encouraging upcycling not only encourages sustainability but also creates a novelty in the current cultural climate, and novelty is craved. Just as much as some awesome food! The limiting nature of the idea of upcycling creates a playground for creativity all from the comfort of home.

Irish creative, based in Rotterdam, NL.